The Benefits of Scent Marketing for Retail Spaces

In a commercial world saturated with images and visual messages, smell remains a powerful and often underused lever. Scent marketing is now emerging as an effective strategy to capture the consumer's attention, extend the time spent in a retail…

Which ambient scent should you choose for your retail space?

In a commercial environment where every detail matters, ambient scent is no longer just a pleasant touch: it becomes a true strategic lever. More than just a pleasant scent, it embodies the very essence of your brand identity. It conveys your…

Room fragrance: a powerful marketing tool to transform your retail space

In a store, everything counts: lighting, layout, music... but what about the olfactory atmosphere? Too often relegated to the background, it is nevertheless a powerful marketing tool, capable of transforming the customer experience, creating…