Install and adjust a professional fragrance diffuser for even diffusion.

Choosing a professional fragrance diffuser suited to your space is the first step. The real challenge then lies in installing and adjusting it to achieve even, elegant diffusion that faithfully conveys the olfactory experience you wish to offer your customers.

Location, height, dynamics of the venue, intensity, seasonality, daily monitoring: successful broadcasting is always the result of a set of finely orchestrated parameters.

In this guide, we explain how to get the most out of your professional diffuser so that the home fragrances created in Grasse can unfold their full subtlety in your space.

Choosing the right location in your space

The position of the diffuser determines how the fragrance will spread. A suitable location allows you to take advantage of natural air circulation, limit losses and avoid areas where the fragrance becomes too concentrated.

Give preference to open areas

A diffuser always works better when it is not enclosed. Install it in a place where air can circulate freely, away from piles of furniture, overloaded shelves or very close partitions.

The side walls, the intermediate areas of the shop, hall or reception area, as well as slightly elevated points are often the most suitable. The fragrance can then spread without being immediately blocked by obstacles and the diffusion becomes more even.

Conversely, a diffuser hidden in a recess or wedged between two pieces of furniture will create a localised scent pocket. The fragrance will remain concentrated around the device instead of filling the entire space.

Avoid sources of disturbance

Certain areas should be avoided, even if they seem practical at first glance. This is the case for busy entrances, doors that are constantly opening, air conditioning jets that are too direct, or very powerful ventilation systems.

If placed too close to these air currents, the diffuser loses its effectiveness: the fragrance is carried away too quickly, without having time to permeate the space. This results in a fleeting scent rather than a consistent atmosphere.

The aim is to let the fragrance accompany the natural movements of the air, not to send it to fight against them. By moving slightly away from these areas of turbulence, you gain olfactory consistency.

Take advantage of the location’s layout

Each configuration requires a specific approach. In an open space, positioning close to the centre often makes it easier to cover the entire area. The fragrance spreads in all directions and eventually envelops the entire space.

For long spaces, such as certain shops or galleries, positioning the diffuser slightly off-centre prevents one end from being heavily scented and the other almost neutral. By observing how customers move around, you can choose a spot that balances the experience from start to finish.

Adjusting the installation height

The height at which you install the diffuser directly influences how the fragrance spreads throughout the space.

In small spaces, placing the diffuser on a piece of furniture or a shelf is often the simplest solution. The fragrance diffuses at eye level, stabilises quickly and the intensity can be easily controlled.

For intermediate surfaces and passageways, wall mounting is particularly advantageous. A height generally between chest and face level offers a very good compromise: the fragrance is neither too low nor too high, it blends naturally with the ambient air and accompanies movement.

In large spaces, such as hotel lobbies or certain event venues, working closer to the lower or mid-height areas allows you to take advantage of vertical air movements. The fragrance then rises gradually and gently fills the entire space.

Consider the dynamics of your location

Beyond the layout and square footage, each place has its own rhythm, flow and uses. Distribution must adapt to this.

Shops

Shops often have clearly identified peaks in footfall: early afternoon, late afternoon, weekends. The challenge is to ensure a pleasant scent when the shop is busy, without it being too strong when footfall decreases.

In a retail setting, the fragrance should accompany the customer from the door to the checkout. A slightly stronger intensity during busy periods, then softened during quieter times, allows the signature scent to remain recognisable while maintaining comfort.

Spas and beauty salons

In a spa or beauty salon, the top priority is relaxation. The scent environment should be stable, gentle and enveloping. Significant variations in intensity would be at odds with the high standards expected by your customers.

In this type of venue, regular diffusion with little contrast is preferable, with fine adjustments to cycles and time slots. The aim is not to surprise, but to create an immediate feeling of comfort from the moment guests arrive.

Hotels and event venues

In a hotel lobby or event space, first impressions count for a lot. The fragrance should be noticeable as soon as you walk in, without ever becoming overpowering, even during busy periods.

The challenge is to maintain a clear and consistent scent signature when the volume of air, ceiling height and visitor flow are much greater than in a standard shop. A slightly stronger diffusion at strategic moments (check-in, start of event) and a more moderate diffusion outside these peak times helps to maintain the right balance.

Adjust intensity and programming

Even with a good location, successful broadcasting depends on the details of intensity and programming. This is where your vision of the customer experience comes into its own.

Define your olfactory objective

Before setting up your diffuser, clarify your intention. Do you want a presence:

• subtle, barely perceptible but always there,
• more distinctive, which immediately identifies your universe,
• or modulated, with peaks in intensity only during certain time slots.

This consideration guides all subsequent adjustments. A spa will not have the same ambition as a concept store or a hotel lobby.

Working in intensity levels

The best approach is to start with a moderate intensity and then adjust in small increments. Increase gradually, allowing time for the fragrance to settle, then stabilise once the right balance has been found.

A well-adjusted fragrance should be present without ever becoming tiresome. If some employees no longer notice the scent because they are used to it, but customers enjoy it, you are probably at the right level.

Adapt cycles to attendance

Premium Fragrances diffusers allow you to programme diffusion cycles according to the day and time. This feature is invaluable for fine-tuning the experience to your actual activity.

For example, you can slightly increase broadcasting at opening time, maintain it at a stable level during peak hours, and then reduce it at the end of the day. This precise control ensures a constant, optimised presence that is consistent with the rhythm of your establishment.

Adjust broadcasting according to the seasons

The same setting does not produce the same effect in the middle of August as it does in the middle of winter. Air circulation, ventilation habits and room temperature all play an important role.

In winter, doors often remain closed and interaction with the outside world is more limited. Fragrances linger longer in the air, allowing you to work with a slightly milder intensity while maintaining a beautiful olfactory presence.

In summer, on the other hand, comings and goings, open doors and sometimes half-open windows create more air renewal. It is often necessary to slightly increase the power or frequency of the cycles to achieve the same perception. The idea is not to overcompensate, but to maintain consistency in the experience despite these changes.

Check consistency on a daily basis

Even a well-designed installation deserves to be observed over time. Uses evolve, customer journeys change, and interior design sometimes changes with the seasons or collections.

A good practice is to regularly walk through your space exactly as your customers would. Enter, walk around the premises, pass through waiting areas, cubicles, corridors or relaxation areas. Ask yourself if the scent accompanies you everywhere smoothly, without neutral areas or areas where it seems too concentrated.

If you identify a break, a simple adjustment of intensity, a slight movement of the diffuser or a change in the timing schedule is often enough to restore perfect uniformity.

Why rely on Premium Fragrances for your professional diffusion

In a professional fragrance project, precision is just as important as creativity. Premium Fragrances is based on a simple belief: a home fragrance designed in Grasse deserves to be diffused in a way that matches its quality.

The Tiny, Medium and Plaza diffusers have been designed to offer precise control over diffusion in a wide variety of spaces, from small areas to large passageways. They allow compositions to remain intact, preserving their nuances and ensuring their longevity.

By combining the choice of scent, the size of the diffuser and careful installation, you can transform a simple fragrance into a true olfactory experience, perfectly aligned with your brand identity.